The Weekend Reset: Why Your Next "Eat Out" Should Be an Adventure
The Weekend Ritual
There is no better feeling than that moment you close your laptop on a Friday afternoon, knowing the weekend is officially yours. But then comes the classic dilemma: where to go?
We’ve all been there—trying to coordinate a group of friends who can’t decide between sushi, comfort food, or just a really great cup of tea. Instead of settling for a restaurant that makes you compromise, why not choose a weekend "eat out" that gives you the freedom to explore?
Why Novo is the Ultimate Weekend Destination
At 122 Brighton Ave, we’ve built Novo Marketplace to be the perfect antidote to the "same old dinner" routine. Whether you are catching up with friends, treating yourself to a solo afternoon, or just looking for a change of scenery, our marketplace is designed for the way you actually want to spend your time.
No Reservations, No Pressure: Forget the stress of planning weeks in advance. Just show up, find a seat at one of our communal tables, and let the weekend unfold.
Global Flavors, One Roof: Why pick one cuisine? At Novo, you can start your afternoon with a crispy, golden bite from Zhengxin Chicken, grab a fresh, artfully crafted handroll from Mi Nori, and share a bowl from Lumi—all at the same table.
The Perfect Pace: Spend twenty minutes grabbing a quick snack, or stay for three hours soaking in the atmosphere. From the morning energy of Cotti Coffee and Molly Tea to the late-night comfort of Hangover and Tasya’s Kitchen, we move at your speed.
More Than Just a Meal
A great weekend eat-out is about the experience as much as the food. It’s about the hum of conversation, the discovery of a new favorite snack, and the ability to wander from stall to stall without a formal menu standing in your way.
If you’re craving something sweet to finish the day, you can’t miss the legendary, cloud-like soufflé pancakes at Fluffy Fluffy. And while you're here, take a stroll through LIV and HIP Novo—it’s the perfect way to turn a lunch break into a full afternoon of discovery.
Make Your Plans
We’re open daily from 10:00 AM to 10:00 PM, so whether you’re a morning-coffee person or a late-night-snack seeker, we’ve got a spot waiting for you.
Gather your friends, bring your appetite, and come experience why Novo is changing the way Allston eats out. We’re located at 122 Brighton Ave—come see what’s cooking this weekend!