Tomorrow is the Big Day: Novo Marketplace Grand Opening!
The wait is finally over. Tomorrow, September 12 starting at 11 AM, we’re cutting the ribbon at 122 Brighton Ave for our official Grand Opening celebration!
New Beginnings, Same Great Vibe: Celebrating September 12
Something special is officially on the way. Here is why our upcoming celebration on September 12 is set to be the ultimate gathering of the season.
The Countdown Begins: Why September 12 Changes Everything for Allston
Mark your calendars. The neighborhood’s favorite gathering spot is making it official with a Grand Opening celebration you won’t want to miss.
Step Out, Grab a Table: The Art of the Friday Reunion
The workweek is officially behind you. Swap the group chat planning fatigue for the easiest Friday ritual in town: showing up, grabbing a table, and catching up.
The Sociology of the Shared Table: Are You a "Sampler" or a "Defender"?
Put a group of friends in front of a spread of diverse dishes, and true personalities emerge. Let’s look at the unspoken rules of the modern shared meal.
Behind the Concept: The Art of Curating a Global Menu
Bringing the world under one roof isn’t just about putting kitchens side-by-side—it’s an intentional curation of balance, flavor, and culture.
Back to the Neighborhood: Why Novo is Your New Semester Headquarters
The campus energy is returning to Allston, and the ultimate student hangout, study spot, and late-night food destination is ready for your arrival.
Beat the Heat: Your Cool-Down Guide to Novo
When the city temperature climbs, the quest for the perfect icy refresher begins. Here is how to navigate the marketplace and stay cool all weekend long.
The Weekend Reset: Why Your Next "Eat Out" Should Be an Adventure
Tired of the same old Friday night routine? Ditch the reservations and reclaim your weekend with a culinary crawl that lets you sample the best of the city, all in one spot.
The Death of the "Quiet Dinner": Why Social Dining is Taking Over
Dinner shouldn't feel like a formal interview. We’re exploring why the most memorable meals are the ones where the energy of the room is just as important as what’s on the plate.
Your Weekend Itinerary: Why Allston is Calling Your Name
Swap your couch for a communal table. We’re breaking down why Novo is the only place you need to be for a low-pressure, high-flavor weekend.
The Doors Are Open: Welcome to Novo Marketplace
Your new favorite social ritual has arrived. Step inside 122 Brighton Ave to discover eleven unique concepts designed to redefine your daily dining experience.
The Spirit of the Gathering: Why the "Long Table" Still Matters
St. Patrick’s Day is more than just parades; it’s a masterclass in the power of a shared meal. This week, we’re looking at why communal dining is the heart of every great neighborhood.
The Art of the Blend: Why Spices are the Secret to Global Connection
Great food isn't just about heat—it's about the story told through spice. Discover how a few simple seasonings can transport you across the globe without ever leaving the city.
Fortune on a Plate: Welcoming the Year of the Horse
Invite a little luck to the table this week. We’re diving into the legendary flavors and hidden meanings that make the Lunar New Year a global celebration of abundance.
Beyond the Reservation: Reimagining the Future of Date Night in Boston
Learn why the city's upcoming communal dining experience is a great alternative to the traditional "dinner and a movie" routine.
A Bowl of Heritage: Why Pozole is the Best Winter Food Boston Has to Offer
Warm up with the rich history and bold flavors of Mexico’s favorite celebratory soup.
The Soul of the Bowl: What Makes the Best Ramen in Boston?
Explore the rich, creamy world of Tonkotsu, Miso, and Shoyu in our guide to the ultimate comfort bowl.
The Art of the Bowl: Why Pho is the Ultimate Boston Favorite
A deep dive into the aromatic broth and fresh herbs that make this Vietnamese classic a winter staple.
