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Novo Marketplace
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Blog
Novo Marketplace
Novo Marketplace
Leasing
Food & Drink
Events
About
Blog
Leasing
Food & Drink
Events
About
Blog
Behind the Concept: The Art of Curating a Global Menu
JJ Design Build 7/31/26 JJ Design Build 7/31/26

Behind the Concept: The Art of Curating a Global Menu

Bringing the world under one roof isn’t just about putting kitchens side-by-side—it’s an intentional curation of balance, flavor, and culture.

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Back to the Neighborhood: Why Novo is Your New Semester Headquarters
JJ Design Build 7/24/26 JJ Design Build 7/24/26

Back to the Neighborhood: Why Novo is Your New Semester Headquarters

The campus energy is returning to Allston, and the ultimate student hangout, study spot, and late-night food destination is ready for your arrival.

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Beat the Heat: Your Cool-Down Guide to Novo
JJ Design Build 7/17/26 JJ Design Build 7/17/26

Beat the Heat: Your Cool-Down Guide to Novo

When the city temperature climbs, the quest for the perfect icy refresher begins. Here is how to navigate the marketplace and stay cool all weekend long.

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The Weekend Reset: Why Your Next "Eat Out" Should Be an Adventure
JJ Design Build 7/10/26 JJ Design Build 7/10/26

The Weekend Reset: Why Your Next "Eat Out" Should Be an Adventure

Tired of the same old Friday night routine? Ditch the reservations and reclaim your weekend with a culinary crawl that lets you sample the best of the city, all in one spot.

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The Death of the "Quiet Dinner": Why Social Dining is Taking Over
JJ Design Build 6/17/26 JJ Design Build 6/17/26

The Death of the "Quiet Dinner": Why Social Dining is Taking Over

Dinner shouldn't feel like a formal interview. We’re exploring why the most memorable meals are the ones where the energy of the room is just as important as what’s on the plate.

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Your Weekend Itinerary: Why Allston is Calling Your Name
JJ Design Build 5/28/26 JJ Design Build 5/28/26

Your Weekend Itinerary: Why Allston is Calling Your Name

Swap your couch for a communal table. We’re breaking down why Novo is the only place you need to be for a low-pressure, high-flavor weekend.

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The Doors Are Open: Welcome to Novo Marketplace
JJ Design Build 5/8/26 JJ Design Build 5/8/26

The Doors Are Open: Welcome to Novo Marketplace

Your new favorite social ritual has arrived. Step inside 122 Brighton Ave to discover eleven unique concepts designed to redefine your daily dining experience.

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The Spirit of the Gathering: Why the "Long Table" Still Matters
JJ Design Build 3/17/26 JJ Design Build 3/17/26

The Spirit of the Gathering: Why the "Long Table" Still Matters

St. Patrick’s Day is more than just parades; it’s a masterclass in the power of a shared meal. This week, we’re looking at why communal dining is the heart of every great neighborhood.

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The Art of the Blend: Why Spices are the Secret to Global Connection
JJ Design Build 2/26/26 JJ Design Build 2/26/26

The Art of the Blend: Why Spices are the Secret to Global Connection

Great food isn't just about heat—it's about the story told through spice. Discover how a few simple seasonings can transport you across the globe without ever leaving the city.

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Fortune on a Plate: Welcoming the Year of the Horse
JJ Design Build 2/17/26 JJ Design Build 2/17/26

Fortune on a Plate: Welcoming the Year of the Horse

Invite a little luck to the table this week. We’re diving into the legendary flavors and hidden meanings that make the Lunar New Year a global celebration of abundance.

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Beyond the Reservation: Reimagining the Future of Date Night in Boston
JJ Design Build 2/12/26 JJ Design Build 2/12/26

Beyond the Reservation: Reimagining the Future of Date Night in Boston

Learn why the city's upcoming communal dining experience is a great alternative to the traditional "dinner and a movie" routine.

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A Bowl of Heritage: Why Pozole is the Best Winter Food Boston Has to Offer
JJ Design Build 2/5/26 JJ Design Build 2/5/26

A Bowl of Heritage: Why Pozole is the Best Winter Food Boston Has to Offer

Warm up with the rich history and bold flavors of Mexico’s favorite celebratory soup.

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The Soul of the Bowl: What Makes the Best Ramen in Boston?
JJ Design Build 1/26/26 JJ Design Build 1/26/26

The Soul of the Bowl: What Makes the Best Ramen in Boston?

Explore the rich, creamy world of Tonkotsu, Miso, and Shoyu in our guide to the ultimate comfort bowl.

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The Art of the Bowl: Why Pho is the Ultimate Boston Favorite
JJ Design Build 1/22/26 JJ Design Build 1/22/26

The Art of the Bowl: Why Pho is the Ultimate Boston Favorite

A deep dive into the aromatic broth and fresh herbs that make this Vietnamese classic a winter staple.

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The Global Pocket: Why Dumplings are the Ultimate Winter Comfort Food
JJ Design Build 1/16/26 JJ Design Build 1/16/26

The Global Pocket: Why Dumplings are the Ultimate Winter Comfort Food

Small, steamed, fried, or boiled—the humble dumpling is a worldwide symbol of comfort and craft.

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New Year, New Flavors: A Culinary Resolution to Eat for Luck and Longevity
JJ Design Build 1/9/26 JJ Design Build 1/9/26

New Year, New Flavors: A Culinary Resolution to Eat for Luck and Longevity

Forget restrictive resolutions; this year, resolve to explore the globe one plate at a time.

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Season’s Eatings: Why a Global Feast is Perfect for Holiday Dining in Boston
JJ Design Build 12/24/25 JJ Design Build 12/24/25

Season’s Eatings: Why a Global Feast is Perfect for Holiday Dining in Boston

Celebrate the season with a world of flavors and the magic of coming together.

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The Perfect Circle: A Culinary Tour of the World’s Best Pizzas
JJ Design Build 12/15/25 JJ Design Build 12/15/25

The Perfect Circle: A Culinary Tour of the World’s Best Pizzas

The defining flavors that turn simple ingredients into global masterpieces.

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The Art of the Street Taco: Finding the Best Places to Eat Allston Style
JJ Design Build 12/4/25 JJ Design Build 12/4/25

The Art of the Street Taco: Finding the Best Places to Eat Allston Style

Authentic flavors, fresh ingredients, and the perfect two-bite meal.

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The Long and Short of It: A Global Tour of the World's Noodle Dishes for the Best Food in Boston
JJ Design Build 11/26/25 JJ Design Build 11/26/25

The Long and Short of It: A Global Tour of the World's Noodle Dishes for the Best Food in Boston

From Italian pasta to Asian ramen, this comfort food defines global cuisine.

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