The Doors Are Open: Welcome to Novo Marketplace
A New Chapter for Allston
We’ve spent months talking about the "future of social dining," and as of May 1st, that future is officially here. Novo Marketplace is now a living, breathing part of the neighborhood. Whether you’re looking for your morning caffeine fix, a late-night dessert, or a multi-course "crawl" through global street food, our curated lineup is ready to serve.
Meet the Novo Lineup
We have hand-picked 11 distinct vendors to ensure that every visit offers something new. Here is who you’ll find waiting for you inside:
The Caffeine & Tea Fix
Cotti Coffee (Space #1): Your go-to for premium beans and expertly crafted brews.
Molly Tea (Space #4): Elevating the tea experience with vibrant, aromatic blends.
The Savory Specialists
Zhengxin Chicken (Space #2): Iconic, crispy, and perfectly seasoned fried chicken.
Mi Nori Handroll (Space #7): Fresh, expertly tucked handrolls that celebrate the art of sushi.
Lumi Roll and Bowl (Space #3): A destination for fresh, customizable bowls and rolls.
Tabla (Space #11): Bold, authentic flavors that bring traditional spices to life.
Hangover (Space #13): The ultimate comfort food destination for those "need it now" cravings.
Tasya's Kitchen (Space #14): Home-style cooking that feels like a warm hug in every bite.
The Sweet Spot
Fluffy Fluffy (Space #5): Famous for their cloud-like, wobbly soufflé pancakes that are almost too pretty to eat.
Lifestyle & Retail
LIV (Space #6) & HIP Novo (Space #10): Curated spaces that bring a touch of style and retail therapy to your dining experience.
Everything You Need to Know
We’ve designed Novo to be a space that works for your schedule. Whether it’s a quick lunch between meetings or a long Friday night catching up with the whole crew, we are here for you.
📍 Where: 122 Brighton Ave, Allston, Boston, MA
⏰ When: 10:30 AM – 10:00 PM Daily
Join the Celebration
The marketplace is more than just a collection of stalls; it’s a space built for connection. We’ve seen so many of you already wandering through, sharing plates at our communal tables, and discovering new favorite vendors.
If you haven’t made it down yet, consider this your official invitation. Come for the coffee, stay for the pancakes, and enjoy everything in between. We can’t wait to see you at the market!