A Foodie’s Day Out in Allston: Making Novo Marketplace Your Main Stop

The Heart of Brighton Ave

Allston has always had an undeniable energy—it’s creative, fast-paced, and constantly buzzing with life. Between unique local spots, vintage finds, and lively streets, there’s always a reason to spend an afternoon exploring the neighborhood.

At the center of it all is 122 Brighton Ave. Whether you're starting your day out, taking a mid-afternoon break, or winding down in the evening, Novo Marketplace was designed to be your main stop along the way.

How to Build Your Day Around Novo Marketplace

No matter what your day in Allston looks like, we’ve got a spot saved for you at our communal tables:

• The Morning Kickoff: Start your neighborhood stroll with a specialty coffee, a freshly brewed tea, or a quick morning bite to fuel your walk.

• The Mid-Day Pit Stop: Shopping or running errands nearby? Drop in to rest your feet, recharge your phone, and sample a few quick street-food bites from across our 13 vendor stalls.

• The Evening Reunion: Gathering the group after a full day out? Gather around our shared tables where everyone can order from their favorite counter—from savory hot dishes and juicy buns to sweet treats and bubble tea.

Make Us Your Meeting Place

A great neighborhood outing isn't just about where you go—it's about where you gather. Next time you're planning a day out in Allston, make 122 Brighton Ave your meeting point, your lunch break, or your final destination.

Bring your friends, bring your appetite, and come experience the best local food culture all under one roof!